Monday, 15 May 2017 14:02

PARC’s Crisis Communication Course 2017 – Enhancing Crisis Communication Skills

The Public Affair Regional Centre (PARC) has once again proved itself to be a Public Affairs hub for the needs of NATO and Partner countries from the region and beyond. With this regards, in the period from 15-19 May, PARC isconducting the International Crisis Communication Course that gathers fifteen future crisis communicators from NATO, Partnership for Peace and Mediterranean Dialogue countries.

The State Secretary of the Ministry of Defence of the Republic of Macedonia, Ms. Elizabeta Čupovska Ristova addressed the participants during the opening ceremony by emphasizing the importance of PARC as the only NATO recognized Partnership Training and Education Centre (PTEC) exclusively dedicated to Public Affairs, among 31 PTECs worldwide. During her speech she also stressed that capacity building in Public Affairs is instrumental for enhancing resilience, especially when addressing hybrid security threats, such as disinformation and propaganda and added that PARC is one of the very few training facilities where all NATO and Partner countries can prepare their PA personnel to effectively engage in Public Affairs in peace-time, in crisis situations and when deployed in operations.

Reaffirming the relevance and importance of this course, participants from Armenia, Bulgaria, Georgia, Hungary, Jordan, Macedonia, Serbia and the Supreme Headquarters Allied Powers Europe (SHAPE) had the excellent opportunity to practice and enhance their crisis communication skills. Moreover, Col Eric Bloom (Chief PAO at SHAPE) added a great value to the course as a guest lecturer on the first day by introducing the participants with the importance of Digital Content in Military Operations, Digital Media Management at NATO Allied Command for Operations and the use of Digital Media in Crisis Communication.

By the end of PARC’s Crises Communication Course, participants will have the opportunity to be familiarized with a crisis management case study presented by the guest lecturer from the Peace Support Operation Training Centre (PSOTC) from Sarajevo, Bosnia and Herzegovina and will also have the opportunity to gain theoretical knowledge and practical experience which will make them better prepared and more confident to deal with any crisis communication situation. They will have the chance not only to increase their knowledge, understanding, skills and confidence, but to also gain a whole new network of colleagues and friends, which is essential for effective crisis communication.


Read 709 times Last modified on Monday, 15 May 2017 14:07


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